My New Favorite Facebook Advertising “Hack”

As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]

Why Online Ads Fail

In the latest Music Marketing Manifesto Podcast (Episode #19) I touched on something that comes up nearly every time I post anything at all about Facebook advertising. It goes something like this… I spent $20 on Facebook ads and, while I got a bunch of clicks and some likes, I didn’t see a single sale. […]

Are Facebook Ads the New Touring? Podcast Episode #19

In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […]

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Live Music Marketing Coaching Session – Tuesday at Noon (Pacific)

It’s official. I’ve become that guy who starts every blog post with “wow, it’s been way to long since I’ve posted anything here on the site”. But I swear that there really is a very good reason for that… In short, I spent the first half of 2016 working on campaigns for other artists. It’s […]

Selling More Than Adele With MMM?

Wow, I just realized that I haven’t posted anything since late last year. No doubt the biggest bout of silence since the launch of Music Marketing Manifesto back in 2009. But there’s a good reason for that… I’ve been busy. It was never my intention to become a “marketing guy”. I’ve spent most of my […]