The Music Marketing Manifesto Blog

Are Facebook Ads the New Touring? Podcast Episode #19

Are Facebook Ads the New Touring? Podcast Episode #19

In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past.


Now before all you road veterans get yourselves all worked up in the comments below, I am not hear to suggest that touring is a bad thing, or is somehow no longer effective. Far from it. Touring is a healthy part of any career.


That said, in decades past, touring was really the only path to market. Because of platforms like Facebook Advertising, that is no longer the case. Moreover, because touring is simply not an option for many artists because of financial, familial, medical, or career related considerations, Facebook advertising represents an opportunity for more musicians to get their music heard and be the artists they ultimately aim to be.


That said, Facebook Advertising is not as easy as many make it sound. And if not done correctly, it can be a fantastic way to throw good money down the drain.


In this episode we are going to take a look at many of the potential profits and pitfalls of the platform, and discuss the many different ways Facebook advertising can be used to ultimately grow your fan base and generate more income.


To listen to the this episode just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click on any of the following links and go directly to iTunes, Spotify, Stitcher, or Google Play.


You can also listen (or download) right here on the site. Just click the play button below.

If you enjoy this episode then please do me a favor and go to iTunes, Stitcher, or Google Play, and click “subscribe” and leave a review (or “save to your library on Spotify) . Those ratings and reviews are vital to the success of the podcast. Your help will be greatly appreciated.


If you enjoy this episode and would like to learn more about successfully marketing your music with Facebook advertising, you can sign up for the Music Ads Workshop here.


And as always, I’d love to hear your thoughts on this episode. Does Facebook Advertising represent an attractive alternative to a life on the road or is it just another opportunity to lose money promoting your music career.

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