John Oszajca talking into microphoneIt’s official. I’ve become that guy who starts every blog post with “wow, it’s been way to long since I’ve posted anything here on the site”. But I swear that there really is a very good reason for that…

In short, I spent the first half of 2016 working on campaigns for other artists. It’s not something I tend to do often because it inevitably takes so much time away from my work here at Music Marketing Manifesto. But it’s something that I need to do from time to time to keep my marketing chops up and stay on top of the many changes that are constantly taking place in the music industry.

The good news is that each of the campaigns I worked on this year landed on various Billboard, radio, and retail charts. By all accounts, we hit our goals and the albums were successful; confirming that people DO still buy independent music when the music is marketed in the right way.

I feel as though my marketing instincts are sharper than ever and in the coming months I will be working on distilling everything I’ve learned over the last six months into a new release of Music Marketing Manifesto. There is no release date set yet, and I’m only just getting started. But it’s in the works and with a little luck will be ready for release before too long.

With that said… I thought it was time to get back in the game (so to speak), and have little music marketing pow wow, in the form of a live music marketing Q & A.

The concept is pretty straight forward… I’m going to be holding a live Q & A session this coming Tuesday (September 13th) at noon pacific time.

This will be a chance for you to get direct feedback on your marketing campaigns and gain insight into some of the latest developments on the music marketing landscape.

It’s completely free to attend, and all are welcome.

To take part in this one time event you can either call in via phone line or listen in via the web. You can either ask your questions live on the call, or submit them via the “ask a question tab” in the online broadcast room.

Here are all the details:

Time: Tuesday, September 13th at 12:00 PM Pacific
To listen in via the web visit: http://iTeleseminar.com/89114664
To listen in via the phone call: (425) 440-5100
Pin Code: 994234#
Duration: Approximately 90 minutes

If you are unable to make the scheduled time, then not to worry. You can submit your questions any time between now and the end of the event on the left hand side of this page. A replay of the call will be posted shortly after it concludes.

IMPORTANT: The only caveat here is that my teliseminar system is limited to 100 people on the phone lines and 500 on the webcast. With nearly 50,000 musicians on the MMM mailing list, it’s expected that the lines will fill up. If you do not get in via the phone lines then try the webcast. If you are unable to get access via the online broadcast link, refresh your screen every few minutes until a spot becomes available.

Please also be aware that while I will make very effort to answer all of the questions that come in, due to the high volume of questions that are anticipated I may not be able to get through everything. However, I WILL certainly make every effort to answer as many questions as possible.

That’s about it for today. It’s been over three years since I have held a live Q & A that was open to the public like this and I’m really looking forward to it.

If you have any questions about the event, please post them in the comments below.

If you have any questions you would like answered DURING the event, please post them here.

Hope to speak with you on Tuesday.

– John


Selling More Than Adele With MMM?

by John Oszajca on March 23, 2016


Wow, I just realized that I haven’t posted anything since late last year. No doubt the biggest bout of silence since the launch of Music Marketing Manifesto back in 2009. But there’s a good reason for that… I’ve been busy.

It was never my intention to become a “marketing guy”. I’ve spent most of my life as a working musician and – while my primary focus over the last few years has been raising a family and growing MMM – “musician” continues to be my answer to that proverbial question: So, what do you do?

That said, as my record and publishing company advances began to shrink over the years – and always having a relentless entrepreneurial streak – I began looking for new ways to bring in reliable income somewhere around 2006. It didn’t happen overnight, but the result was a booming online business that evolved (somewhat accidentally) to become Music Marketing Manifesto.

I have had many thousands of musicians come through my programs and MMM has become one of the most rewarding endeavors of my life. There is nothing more gratifying than receiving an email from someone who has experienced their first album sale as a result of using the strategies I teach. Hundreds (if not thousands) of those emails have come in over the years, and it’s been incredible to see.

However, one thing I refuse to do is become the “those who can’t do, teach” guy. For that reason, and despite it being a colossal commitment of time and energy (of which I have little to spare), I make it a point to jump back into the trenches once or twice a year and take on an individual client. Both to keep my marketing instincts sharp, and to prove that there is merit to the strategies [click to continue reading…]


I’m So Bored Of Hearing About How Nobody Buys Music Anymore…

October 26, 2015

As a guy who’s built a substantial business around the basic claim that I can teach you how to ACTUALLY sell music, it’s a rare day in which I don’t receive at least one snarky email/blog/Facebook comment from someone claiming that my entire premise is baseless because… wait for it… NO ONE BUYS MUSIC ANYMORE! […]

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Your Guide To Music Licensing – Podcast Episode # 18

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In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]

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JO on the Cath Vincent Show

July 22, 2015

I recently had the pleasure of appearing on Season 2, Episode 9, of the Cath Vincent Show. A local New Zealand talk show geared towards entrepreneurs and the arts. Cath and I have a quick chat about making music, making money, and making it happen. I’m the first interview up and our talk lasts less […]

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Facebook Lead Ads – Game Changer?

June 29, 2015

Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]

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