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sponsors written on blackboard

In episode #17 of the Music Marketing Manifesto Podcast we are joined by James Book of Top Secret Productions to talk about sponsorships. What they are, how they work, and the best way to go about trying to secure one for your band or music.

James Book is the former bassist of the gold selling rock band, the Flys, turned Marketing Director for the much renowned Ninkasi Brewing Company of Oregon.

As you’ll learn in the interview Ninkasi’s marketing is heavily centered around sponsoring independent artists, who in turn, help get the word out about Ninkasi.

Who better to give you the inside scoop on sponsorships, than the guy behind Ninkasi’s innovative sponsorship program?

To listen to the interview just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

Or if you prefer, you can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)

If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

And as always, I’d love to hear your thoughts on this episode. How do you feel about Sponsorships? Are they a record label replacement, or are you worried about how they might affect your brand?”

11 comments

Spotify: Helping Or Hurting Independent Artists?

by John Oszajca on December 11, 2014

Spotify monster

A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music… And I just don’t agree with perpetuating the perception that music has no value and should be free”.

Long story short, the post ignited a s#!t storm of comments. It seemed that people were fairly split down the middle. Many applauded Taylor Swift for the move, others thought she was… Well, let’s just say that others were not so kind.

More than just lighting up my Facebook feed and my email inbox, the story seemed to really trigger an avalanche of news stories and general discussion about Spotify, and streaming music in general.

So I thought it only appropriate that we raise the issue here on the latest episode of the Music Marketing Manifesto Podcast.

For this episode I asked NCS entertainment CEO, Niels Schroeter, to join me to really try and address the many different concerns and questions that independent artists are raising at the moment.

Is Spotify destroying the earning potential of both main stream and independent artists, or is it the future of music? Listen in to get our take.

To listen to the interview just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

Or if you prefer, you can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)

If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

And as always, I’d love to hear your thoughts on this episode. What’s been your experience with Spotify? Is it helping or hurting independent artists?

25 comments

Here’s How You Release The Number #1 Blues Album In America

October 15, 2014

Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer. In the latest […]

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How A Very Unusual Band Consistently Converts 20% Of Their Subscribers Into Album BUYERS – Podcast Episode 14

August 5, 2014

In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats. The New […]

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This Royalty Check Look Familiar?

June 4, 2014

This was just too priceless not to share… It’s a residual check from Warner Brothers that my good friend (and fellow musician) Ovis shared with me. I think we’ve all been here before… “Oh Warner Brothers, you crack me up ….” If you’re seeing royalty checks like this then perhaps Music Marketing Manifesto 3.0 can […]

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CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

April 28, 2014

In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […]

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