Selling More Than Adele With MMM?

by John Oszajca on March 23, 2016


Wow, I just realized that I haven’t posted anything since late last year. No doubt the biggest bout of silence since the launch of Music Marketing Manifesto back in 2009. But there’s a good reason for that… I’ve been busy.

It was never my intention to become a “marketing guy”. I’ve spent most of my life as a working musician and – while my primary focus over the last few years has been raising a family and growing MMM – “musician” continues to be my answer to that proverbial question: So, what do you do?

That said, as my record and publishing company advances began to shrink over the years – and always having a relentless entrepreneurial streak – I began looking for new ways to bring in reliable income somewhere around 2006. It didn’t happen overnight, but the result was a booming online business that evolved (somewhat accidentally) to become Music Marketing Manifesto.

I have had many thousands of musicians come through my programs and MMM has become one of the most rewarding endeavors of my life. There is nothing more gratifying than receiving an email from someone who has experienced their first album sale as a result of using the strategies I teach. Hundreds (if not thousands) of those emails have come in over the years, and it’s been incredible to see.

However, one thing I refuse to do is become the “those who can’t do, teach” guy. For that reason, and despite it being a colossal commitment of time and energy (of which I have little to spare), I make it a point to jump back into the trenches once or twice a year and take on an individual client. Both to keep my marketing instincts sharp, and to prove that there is merit to the strategies [click to continue reading…]


As a guy who’s built a substantial business around the basic claim that I can teach you how to ACTUALLY sell music, it’s a rare day in which I don’t receive at least one snarky email/blog/Facebook comment from someone claiming that my entire premise is baseless because… wait for it… NO ONE BUYS MUSIC ANYMORE!

Insert me pulling my hair out of my head in frustration…

John Oszajca Pulling his hair out

Don’t get me wrong… As industries go, the music business is real mother f@#ker. The vast majority of musicians out there are putting their hearts and souls on the line, but struggling to even see triple digit album sales, let alone make a living. I’ve been there [click to continue reading…]


Your Guide To Music Licensing – Podcast Episode # 18

September 9, 2015

In episode #18 of the Music Marketing Manifesto Podcast Ali Handal, co-founder of Triple Scoop Music, joins us to offer insight into the world of music licensing. Triple Scoop Music is a boutique music licensing company that focuses on serving photographers, filmmakers, and leading brands worldwide. Ali gives us an insider’s perspective on how music […]

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JO on the Cath Vincent Show

July 22, 2015

I recently had the pleasure of appearing on Season 2, Episode 9, of the Cath Vincent Show. A local New Zealand talk show geared towards entrepreneurs and the arts. Cath and I have a quick chat about making music, making money, and making it happen. I’m the first interview up and our talk lasts less […]

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Facebook Lead Ads – Game Changer?

June 29, 2015

Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]

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How To Schedule Facebook Posts And Twitter Tweets For Free

May 24, 2015

In this quick video I’ll show you how to schedule Facebook posts and Twitter tweets, for FREE, without any third party software or apps. I imagine that many are already familiar with how to do this on Facebook, but scheduling Tweets on Twitter has been more of a mystery, until now 🙂 As always, I […]

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