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steels-bone-example2Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer.

In the latest episode of the Music Marketing Manifesto Podcast, Janiva Magness joins us to give you an artist’s perspective on starting your own label, galvanizing your fan base, and using the Music Marketing Manifesto model to generate some pretty stellar results.

To listen to the interview just go to itunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

Or if you prefer, you can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)

If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

A big thank you to Janiva for joining us in this episode and for being open enough to share some of the actual numbers regarding her mailing list size, budget, and more. You can listen to her latest album ORIGINAL and/or show your support by picking up a copy here <==

And as always, I’d love to hear your thoughts on this episode. There’s some great stuff here.

13 comments

The New Jacobin Club Band

In the latest episode of the Music Marketing Manifesto Podcast, Xerxes Horde from the New Jacobin Club, joins us to discuss how he’s been able to use the strategies learned in MMM 3.0 to outsell two years of web sales in under three months, and generate some pretty impressive sales and subscriber stats.

The New Jacobin Club is a fiendish group of musicians, poets, painters and performance artists who have been entertaining and provoking since the mid 1990’s. The left-of-center nature of the band does a lot to address the concerns of many artist who believe that their music is “just too different to sell, using online marketing strategies”.

To listen to the interview just go to itunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also find the Music Marketing Manifesto iTunes page here.

If you’d prefer you can also listen right here on the site. Just click the play button below. (Note*** For player controls please listen in iTunes)

 

If you enjoy this episode of the MMM podcast then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

And as always, I’d love to hear what you think about the topics discussed on this episode. What do you think about the success that the New Jacobin Club has had with direct to fan marketing? Still think no one is buying music?

8 comments

This Royalty Check Look Familiar?

June 4, 2014

This was just too priceless not to share… It’s a residual check from Warner Brothers that my good friend (and fellow musician) Ovis shared with me. I think we’ve all been here before… “Oh Warner Brothers, you crack me up ….” If you’re seeing royalty checks like this then perhaps Music Marketing Manifesto 3.0 can […]

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CD Baby Founder, Derek Sivers, on the Habits of Successful Independent Musicians: Podcast Episode 13

April 28, 2014

In this episode of the Music Marketing Manifesto Podcast, CD Baby founder Derek Sivers, joins us to discuss how he transitioned from musician to owner of the world’s largest distributor of independent music. He also discusses some of the defining patterns and traits he observed in their best selling artists. To listen in just go […]

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Neil Young Raises $6,225,354 on Kickstarter to Prove That People Still Care About Audio Quality

April 16, 2014

Neil Young hates MP3s. He thinks the songs on your iPhone sound like crap. So he started a crusade to bring the “feeling” back into music. Literally. He wants you to hear everything, just as it was recorded. So, he created Pono, a high-end digital audio system. Within hours of opening the doors on his […]

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Wu-Tang Clan To Sell Just ONE Copy Of Their “Secret Album”

March 27, 2014

One of the things we discuss a lot around here are “triggers”; Psychological buttons that motivate people to get off the fence and take action. There are many different triggers one can employ in their marketing but without a doubt the most powerful trigger there is, is scarcity. When we can’t have something we want […]

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