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Spotify: Helping Or Hurting Independent Artists?

by John Oszajca on December 11, 2014

Spotify monster

A few weeks ago I posted something on the MMM Facebook page about the Fact that Taylor Swift recently pulled her entire catalog from Spotify. She was quoted as saying “I’m not wiling to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists, and creators of this music… And I just don’t agree with perpetuating the perception that music has no value and should be free”.

Long story short, the post ignited a s#!t storm of comments. It seemed that people were fairly split down the middle. Many applauded Taylor Swift for the move, others thought she was… Well, let’s just say that others were not so kind.

More than just lighting up my Facebook feed and my email inbox, the story seemed to really trigger an avalanche of news stories and general discussion about Spotify, and streaming music in general.

So I thought it only appropriate that we raise the issue here on the latest episode of the Music Marketing Manifesto Podcast.

For this episode I asked NCS entertainment CEO, Niels Schroeter, to join me to really try and address the many different concerns and questions that independent artists are raising at the moment.

Is Spotify destroying the earning potential of both main stream and independent artists, or is it the future of music? Listen in to get our take.

To listen to the interview just go to iTunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

Or if you prefer, you can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)

If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

And as always, I’d love to hear your thoughts on this episode. What’s been your experience with Spotify? Is it helping or hurting independent artists?

21 comments

steels-bone-example2Over the last few months I’ve had the pleasure of working as the marketing director for blues artist Janiva Magness‘ newly formed indie label, Fat Head Records. The label’s first release debut at #5 on Billboard’s Blues Chart and has held the #1 spot on blues radio for much of this summer.

In the latest episode of the Music Marketing Manifesto Podcast, Janiva Magness joins us to give you an artist’s perspective on starting your own label, galvanizing your fan base, and using the Music Marketing Manifesto model to generate some pretty stellar results.

To listen to the interview just go to itunes >> Search “Music Marketing Manifesto” >> and subscribe. The episode should start to download immediately. You can also click here to find the MMM podcast on iTunes.

Or if you prefer, you can also listen right here on the site. Just click the play button below. (Note*** For more player control please listen in iTunes)

If you enjoy this episode then please do me a favor and go to iTunes, click “subscribe”, and leave a rating and/or review. Those ratings and reviews are crucial to the success of the podcast. Your help will be greatly appreciated.

A big thank you to Janiva for joining us in this episode and for being open enough to share some of the actual numbers regarding her mailing list size, budget, and more. You can listen to her latest album ORIGINAL and/or show your support by picking up a copy here <==

And as always, I’d love to hear your thoughts on this episode. There’s some great stuff here.

16 comments

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