Ariel Hyatt on Developing Your Brand – Podcast Episode #24

ariel hyatt

Posted on November 29th, 2017   Comments: 15

In episode #24 of the Music Marketing Manifesto Podcast Ariel Hyatt from Cyber PR joins us to discuss the impact that a well developed brand can have on your music career. Because without a well developed brand… the marketing just isn’t going to work. In this interview Ariel lays out a few simple steps that any artist can take […]

Music Marketing Q & A – Podcast Episode #23

Music Marketing Manifesto on computer screen with microphone

Posted on July 30th, 2017   Comments: 6

As you may already know, Registration for Music Marketing Manifesto 4.0 went live a few days ago. Hundreds of musicians have already signed up and the members area is buzzing. Well, yesterday I held a fairly impromptu LIVE Q & A call to just chat about marketing music the MMM way, and to address the […]

The Lowdown on Music Marketing Manifesto 4.0

Music Marketing Manifesto 4.0 Logo

Posted on July 20th, 2017   Comments: 53

With the Music Marketing Manifesto 4.0 launch only a few days away (Wednesday, July 26th), I’ve been receiving a LOT of emails and messages about the program. I thought I’d make a short video to answer the most common questions people seem to have, and really just lay out the whole what/when/where/why of the program… […]

How Does Streaming Fit into the Music Marketing Manifesto Model?  

John Oszajca in Record Store

Posted on July 17th, 2017   Comments: 115

If you’ve watched the Music Marketing Blueprint then you know that the MMM model is focused on driving traffic, building a fanbase, and selling music, tickets, and merchandise DIRECTLY to those fans. One of the common questions I get asked is: How does streaming fit into this whole thing? There is this assumption that even […]

9 Billboard Chart Positions, 30,000 Email Subscribers, and 9000 Albums Sold Using MMM – Podcast Episode #22

Posted on July 6th, 2017   Comments: 64

In episode #22 of the Music Marketing Manifesto Podcast we are going to speak with Josh Solomon of The Empty Pockets. Josh is a Music Marketing Manifesto member who used what he learned in the course to transform his band’s last album release from a “flop” into an ENORMOUS indie success story. When the band’s […]

Chicago Vocalist and Bassist, Jason Scheff, on Marketing Music – Podcast Episode #21

Posted on April 30th, 2017   Comments: 17

In episode #21 of the Music Marketing Manifesto Podcast we are going to speak with Jason Scheff – the long-time vocalist and bassist of the world famous rock/pop band, Chicago – about thriving in the new music business. If by some chance you have been living under a rock for the last few decades and […]

How to Get Nominated For a Grammy – Podcast Episode #20

Posted on February 8th, 2017   Comments: 32

In episode #20 of the Music Marketing Manifesto Podcast we are going to talk with blues artist, Janiva Magness, about her recent Grammy nomination for Best Contemporary Blues Album of 2016. I take particular pride in sharing her story as I had the good fortune of being part of it. Early in 2016 I was […]

My New Favorite Facebook Advertising “Hack”

Facebook Lookalike Audience Video

Posted on December 5th, 2016   Comments: 34

As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]

Why Online Ads Fail

why online ads fail graphic

Posted on November 22nd, 2016   Comments: 44

In the latest Music Marketing Manifesto Podcast (Episode #19) I touched on something that comes up nearly every time I post anything at all about Facebook advertising. It goes something like this… I spent $20 on Facebook ads and, while I got a bunch of clicks and some likes, I didn’t see a single sale. […]

Are Facebook Ads the New Touring? Podcast Episode #19

Facebook Ads and Touring

Posted on November 17th, 2016   Comments: 39

In episode #19 of the Music Marketing Manifesto Podcast we are going to take a look at Facebook advertising and the notion that it is to modern independent musicians, what touring has been in decades past. Now before all you road veterans get yourselves all worked up in the comments below, I am not hear […]

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